My job is
to help small business
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The first place to shine the spotlight on is Margins. Your Margins are the difference between the costs in your business that you pay (as in, all the outgoings), and the prices that you charge.
The second Key Ingredient for you to work on is how you attract and convert customers. This is your sales and marketing machine.
The third Key Ingredient is Productivity… that is the output of your business generated by you and your team.